This Issue is : 06-2009

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Scope of view
The Truth We Do Not Know

Scope of view
The Truth We Do Not Know
 
The internationally renowned historical landmarks of a limited number of countries are toured by presidents and states leaders when visiting those countries, the last of them was the brief stop of U.S. president Barack Obama at Giza Pyramids while being in Egypt earlier this month.

In one of my visits to China , I went to "Chi An" town and saw a photo of the former U.S. president Bill Clinton's visit to one of the most important historical symbols in China . It is an integrated town embodying thousands of underground soldiers statues that greatly impressed their visitors .This town dates back not long ago and I just remember my visit thereto in order to tell you the unknown truth in Egypt even for those working in tourism field. Egypt with its long rich history and civilization is the aspiration and dream of a very large number of people all over the world who thus could secure the continuous tourist movement all the time. Therefore, we should play our role and encourage them to achieve their dream in recognizing the great Egyptian history and civilization.


Some of the major Powers imitated our civilization and historical heritage due to their people's fondness of that civilization. For example, there is a pyramid-like hotel in Las Vegas. On the other hand, we are hurrying, in Egypt after, after additional service prototypes caring about their promotion more than our real interest in these historical symbols which should be prioritized since we have no other alternatives.

There are many world countries competing in this narrow field in order to gain a great share of tourism which is deemed one of the most important industries for the time being. Meanwhile , Egypt occupies a lower rank in its competitiveness that amounted to the 58th in the world, although it has matchless historical factors that make on the lead .Yet , we voluntarily decided to compete in providing services , and we will never achieve good results therewith . I still repeat once again that those other countries have nothing else but services to work upon.

We have to reconsider the treasures and most notably d great history of Egypt taking into account the redrawal of our marketing plans. Moreover, we have to focus on tourist patterns that are a unique characteristics of Egypt, make marketing programs based upon Egypt ' s vital location , raise the standard of these places and services, allow world mass media to photograph and explain to the whole world the story of Egyptian civilization without complex procedures or exaggerated costs and finally we have to exploit the skills of excellent figures in promoting our civilization most notably Dr. Zahi Hawass as well as tourist marketing experts along with many others in Tourism Ministry and its affiliated bodies apart from the private enterprise sector.

However what I have just mentioned does not mean to ignore the development of our tourist products. Egypt is rich in the unique international infrastructure such as the desert, extended vast shores, seas, charming natural scenes, fine weather, strategic geographical location in addition to our unique tourist products. Yet, we have to be certain that countries which boast of reaching the moon, and inventing new technological industries, were all inspired by Pharaohnic civilization. We should be proud before the whole world of our miraculous ancient civilization that could have never been repeated even by the major Powers in spite of the most advanced technology that failed to build a pyramid akin to Cheops one.
 
 
Magdi selim

Magdi.selim@yahoo.com